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Topic: ShalladeGuzman Writers Gr
http://groups.yahoo.com/group/ShalladeGuzman/
Q&A with Michele Scott at the ShalladeGuzman Writers Group
hi, Michele,
How are you? I'm glad you can join us (Shalla always gets successful guests here =)
I looked at your calendar of Events and I see you have a lot of things going on, you’re really marketing your book. Do all authors need to do this? Or is it just for the first book?
Can I ask you, who is paying? Does the publisher get the bill?
Thank you in advance and thanks Shalla =)
Excellent question!!! As a first time author, you have
to be your own best advocate. The attitude I believe
you should take is that not only are you a writer but
a business person as well. The reality of this
business is, it will likely take you 5-10 years to be
published with as many manuscripts tucked away--give
or take. There are exceptions, but I personally do
not know many. So, if you've put in all of that time
and effort and you get that call, you want to be sure
to be prepared to get those books into the hands of
readers. I know--you're thinking, isn't that the
publishers job? Yes it is. However, publishing is
very different from even ten years ago. Your job is
just beginning once your foot is in the door, unless
you've written an automatic runaway hit that has
received a six figure advance (then, usually the
publisher does do quite a bit for you). For our
"discussion" here, let's say you're pretty much like
the rest of us getting in the door (meager advance and
not a lot of publisher support) then be prepared to
spend half of your time marketing. And, sorry, the
publisher does not pay for this. Between us, my
husband and I took a second out on our home. I hired
a freelance publicist and I work daily on marketing.
Think outside the box with your marketing. I speak
and sign at women's clubs, wine bars, shops, and I
even did a signing at an opening for a plastic
surgeon's office. Right now, I have put together
letters/discussion questions for mystery reader book
clubs around the country, and I sent them each a copy
of the book (signed). I always answer e-mails off of
my website. I think People/readers deserve that
personal touch. It's scary to speak in front of groups
of people, but I do it and I put myself out there,
because I've written since I was a kid and I wouldn't
know what else to do with myself. So, I have so much
desire, commitment and faith in what I do (plus three
kids to eventually put through college) that I go at a
high speed for about 15-17 hours a day. The writing
is the pleasure and the purpose, but the sell through
is a must if you want to keep doing this as a career.
My hope is that my publisher recognizes my efforts and
will start picking up the tab on publicity but for now
that is still what I am working toward. And, I am
afraid to say that I have only increased my personal
effort for the next book release. However, it is
working. MURDER UNCORKED has remained a top 100
mystery bestseller at Barnes & Noble since October and
was #8 in independent book sales in the month of
November! It has also been nominated by RT Book Club
(40 reviewers) as best new mystery! And, I believe I
am close to seeing it go into a third printing. It
went back to second printing at the end of the first
week of sales! So, the time, money and effort
does/will pay off. It has to. I won't give up until
I see that happen and neither should YOU!!!
I hope this helps!
For more: Read the transcript of our Q&A with Michele Scott Author for Berkley Prime Crime
Messages #'s 1215-1238
http://groups.yahoo.com/group/ShalladeGuzman/
Posted by shalladeguzman
at 3:55 PM EST
Updated: Sunday, 5 February 2006 4:22 PM EST